Sharon Paez

Sharon Paez


Potomac Waves

About Sharon Paez

SHARON WHITE PÁEZ, founder of Potomac Waves Media, has continually delivered the margin of victory for the nation’s highest office holders through cutting edge, multi-lingual paid media campaigns. She brings years of expertise reaching diverse communities to her clients, helping them further develop their earned media communications and message strategy. Her rich, multicultural background provides her unique insight on how to best reach diverse communities through radio, digital, television and print campaigns.

Sharon cut her teeth in Florida as part of the Gore for President I-4 corridor field operation in 2000. In the ensuing years, she served as Southeast Political Director for Edwards for President 2004, Florida Political Director for the Kerry for President campaign, with multiple stints managing public affairs initiatives in cities and states across the country.

In 2020, Sharon’s team planned and executed the Biden for President AAPI advertising campaign in battleground states, producing print and radio ads in six languages, as well as an English-language TV ad targeting Pan-Asian voters. She also lent her skills to Senator Mark Kelly’s historic campaign in Arizona, where she was an advisor on BIPOC issues and created the campaign’s Spanish-language advertising. She served as the ethnic media consultant to North Carolina Governor Roy Cooper’s re-election campaign and was part of the Democratic Congressional Campaign Committee’s Cycle of Engagement reaching BIPOC communities, which debuted in 2018.

A fluent Spanish speaker, Sharon has also played key political and communications roles on high-level campaigns in Latin America through her work at the National Democratic Institute for International Affairs and as an in-country representative for Greenberg Quinlan Research in Bolivia, Mexico and Nicaragua. Born in Washington, D.C. and raised in nearby Prince George’s County, Maryland, she attended Towson University where she studied Political Science.