Agenda

Where Winning Creative is Born

Wednesday, August 5th, 2020

10:00am – 11:00am

Panel Discussion: Compelling Content from Concept to Execution: Lessons from Creative Directors

11:00am – 11:30am

Creative Summit Content Spotlight – Social Video: Adapting to Remote Production

11:30am – 12:00pm

Main Stage Talk: To Be Announced

2:30pm – 3:30pm

Panel Discussion: Rethinking Your Creative to Fit in 2020: Direct Mail and Print Collateral

3:30pm – 4:30pm

Panel Discussion: The Art of Authenticity in Voiceover: Matching Voice and Audience To Boost Your Ad Campaigns

Thursday, August 6th, 2020

10:00am – 11:00am

Fireside Chat: Low-Budget, High-Tech: The Evolution of Digital Creative

2:00pm – 3:00pm

Main Stage Talk: A New Reality for Video Production: Creating Socially-Distanced Content

3:30pm – 4:30pm

Panel Discussion: Optimizing Your Creative: The Tools and Tech to Figure Out What Works

Bonus On-Demand Case Study Sessions

These sessions will be available on-demand to all C&E Creative Summit participants.

Case Study: Social Video

Case Study: Direct Mail

Case Study: Short-Form Digital Video

Case Study: Long-Form Digital Video

Case Study: Linear TV Ads

Case Study: Email Fundraising Creative

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