Agenda
September 21, 2023
Track 1 Track 2 Track 3
7:30 am
8:30 am
9:15 am
9:45 am
10:00 am
11:00 am
11:30 am
12:00 pm
1:00 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
Registration & Breakfast
7:30 am - 8:30 am (60 min)
Track 1, Track 2, Track 3
A New Era for Campaign Creatives: How Platform Diversity, Emerging Technology, and Demand for Content Will Shape the Future
8:30 am - 9:15 am (45 min)
Track 1, Track 2, Track 3
Networking Break
9:45 am - 10:00 am (15 min)
Track 1, Track 2, Track 3
Creative Spotlight: 6 Ads and the Media Strategists Who Crafted Them
10:00 am - 11:00 am (60 min)
Track 1, Track 2, Track 3
How AI-Generated Content Could Transform the Production of Political Creative
11:00 am - 11:30 am (30 min)
Track 1, Track 2, Track 3
Winning Graphic Design: Creative Directors on How to Move the Design Process Forward
11:30 am - 12:00 pm (30 min)
Track 1, Track 2, Track 3
Lunch
12:00 pm - 1:00 pm (60 min)
Track 1, Track 2, Track 3
Creative Huddles
1:00 pm - 2:00 pm (60 min)
Track 1, Track 2, Track 3
Huddle 1: Artificial Intelligence and Campaign Content: Navigating What’s Next
Huddle 2: Digital Video Creative and Production Techniques
Huddle 3: Graphic Design and the Creative Process
Networking Break
2:30 pm - 3:00 pm (30 min)
Track 1, Track 2, Track 3
Rapid Fire Creative Talks
3:00 pm - 4:00 pm (60 min)
Track 1
Talk 1: What Can Campaign Creatives Learn from Big Brand Advertising?
Talk 2: Striking the Balance with Production: Lo-Fi vs. High-Value Creative
Talk 3: Direct Mail and Print: The Art of Capturing Attention Quickly
Networking Cocktail Party
5:00 pm - 7:00 pm (120 min)
Track 1, Track 2, Track 3