Agenda

September 21, 2023

Track 1 Track 2 Track 3

7:30 am

8:30 am

9:15 am

9:45 am

10:00 am

11:00 am

11:30 am

12:00 pm

1:00 pm

2:00 pm

2:30 pm

3:00 pm

3:30 pm

4:00 pm

4:30 pm

5:00 pm

Registration & Breakfast

7:30 am - 8:30 am (60 min)
Track 1, Track 2, Track 3

Morning Keynote Talk

9:15 am - 9:45 am (30 min)
Track 1, Track 2, Track 3

Networking Break

9:45 am - 10:00 am (15 min)
Track 1, Track 2, Track 3

Creative Spotlight: 6 Ads and the Media Strategists Who Crafted Them

10:00 am - 11:00 am (60 min)
Track 1, Track 2, Track 3

How AI-Generated Content Could Transform the Production of Political Creative

11:00 am - 11:30 am (30 min)
Track 1, Track 2, Track 3

Lunch

12:00 pm - 1:00 pm (60 min)
Track 1, Track 2, Track 3

Creative Huddles

1:00 pm - 2:00 pm (60 min)
Track 1, Track 2, Track 3

Huddle 1: Artificial Intelligence and Campaign Content: Navigating What’s Next

Huddle 2: Digital Video Creative and Production Techniques 

Huddle 3: Graphic Design and the Creative Process

Afternoon Keynote Talk

2:00 pm - 2:30 pm (30 min)
Track 1, Track 2, Track 3

Networking Break

2:30 pm - 3:00 pm (30 min)
Track 1, Track 2, Track 3

Rapid Fire Creative Talks

3:00 pm - 4:00 pm (60 min)
Track 1

Talk 1: What Can Campaign Creatives Learn from Big Brand Advertising?

Talk 2: Striking the Balance with Production: Lo-Fi vs. High-Value Creative

Talk 3: Direct Mail and Print: The Art of Capturing Attention Quickly  

Networking Cocktail Party

5:00 pm - 7:00 pm (120 min)
Track 1, Track 2, Track 3

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