Executive Vice President of Creative
About Genevieve Wilkins
With creative experience spanning Madison Avenue advertising, global marketing and D.C. public affairs, Genevieve brings innovative creative thinking aligned with sophisticated award-winning design that attracts and connects diverse audiences.
As ROKK’s Executive Vice President of Creative, Genevieve not only tackles design and content solutions that meet and exceed the brief, she also provides forward-looking innovative creative strategy to take her clients’ business to the next level. In her role, Genevieve manages and leads a team of versatile art directors, designers and video producers.
Genevieve earned her Bachelor of Fine Arts degree at The School of Visual Arts in New York City (home of Keith Haring, Milton Glaser and the infamous Jack Potter). Once upon a time Jack Potter offered Genevieve some very wise advice: “When you take time to think about things, your work as a creative person is always better.” (She wants you to know that Mr. Jack Potter was right!)
Genevieve writes for a hashtag campaign on LinkedIn called #thinkBBetter where she encourages free thinking and discusses brands, culture, science, family and anything creative.