Agenda
September 21, 2023
Track 1 Track 2 Track 3
7:30 am
8:30 am
9:15 am
9:45 am
10:00 am
11:30 am
12:15 pm
1:00 pm
1:45 pm
2:15 pm
3:00 pm
3:30 pm
4:15 pm
5:00 pm
Registration & Breakfast
7:30 am - 8:30 am (60 min)
Track 1, Track 2, Track 3
A New Era for Campaign Creatives: How Platform Diversity, Emerging Technology, and Demand for Content Will Shape the Future
8:30 am - 9:15 am (45 min)
Track 1, Track 2, Track 3
Morning Keynote: Being On Trend, But Staying Ahead of the Curve: Developing Smart, Thoughtful Creative
9:15 am - 9:45 am (30 min)
Track 1, Track 2, Track 3
Morning Networking Break
9:45 am - 10:00 am (15 min)
Track 1, Track 2, Track 3
Creative Spotlight: Winning Ads and the Media Strategists Who Crafted Them
10:00 am - 11:30 am (90 min)
Track 1, Track 2, Track 3
How AI-Generated Content Could Transform the Production of Political Creative
11:30 am - 12:15 pm (45 min)
Track 1, Track 2, Track 3
Lunch
12:15 pm - 1:00 pm (45 min)
Track 1, Track 2, Track 3
Creative Huddles
1:00 pm - 1:45 pm (45 min)
Track 1, Track 2, Track 3
Huddle 1: Artificial Intelligence and Campaign Content: Navigating What’s Next
Huddle 2: Digital Video Creative and Production Techniques
Huddle 3: Tools of the Trade: The Hardware and Software Creative Pros Are Relying On
Afternoon Keynote: Why Creating a Culture that Prioritizes Branding Helps Campaigns Build Connection
1:45 pm - 2:15 pm (30 min)
Track 1, Track 2, Track 3
Videography and Motion Design: What’s Moving Digital Creative Forward?
2:15 pm - 3:00 pm (45 min)
Track 1, Track 2, Track 3
Afternoon Networking Break
3:00 pm - 3:30 pm (30 min)
Track 1, Track 2, Track 3
Networking Cocktail Party
5:00 pm - 7:00 pm (120 min)
Track 1, Track 2, Track 3