Agenda
February 13, 2025
8:15 am
9:15 am
10:00 am
10:30 am
11:00 am
12:00 pm
1:00 pm
1:45 pm
2:15 pm
3:00 pm
3:30 pm
4:15 pm
Registration & Breakfast
8:15 am - 9:15 am (60 min)
Keynote Talk
10:00 am - 10:30 am (30 min)
Morning Networking Break
10:30 am - 11:00 am (30 min)
Case Study Sessions
11:00 am - 12:00 pm (60 min)
1: Branding and Design: How the Right Visuals Craft a Candidate's Identity
2: Digital Short Form: Creating Impact in 15 Seconds or Less
3: Creative Tools and Assets: What’s In Your Branding and Design Toolkit?
4: Breaking Down Silos: Effectively Integrating Direct Mail and Digital
Lunch
12:00 pm - 1:00 pm (60 min)
Roundtable Discussions
1:00 pm - 1:45 pm (45 min)
1: Maximizing Impact: Effective Management of Projects and Clients
2: Empowering Creative Teams: Unleashing Creative Talent With the Right Structure
3: Matching the Creative and the Targeting: Ensuring You Hit the Right Targets
4: Emerging Platforms and New Creative Approaches
From Attack Ads to Humor: The Role of Tone and Tactics in Winning Creative
1:45 pm - 2:15 pm (30 min)
The Art of Authenticity: Crafting Creative that Feels Genuine in an Era of Voter Skepticism
2:15 pm - 3:00 pm (45 min)
Afternoon Networking Break
3:00 pm - 3:30 pm (30 min)
brat Creative: Cultivating Connection by Tapping Into Cultural Moments
3:30 pm - 4:15 pm (45 min)
Cross-Industry Insights: What Political and Consumer Marketers Can Learn from One Another
4:15 pm - 5:00 pm (45 min)